Once you have an established URL structure, a change can cause you to not only lose search engine visibility, but all of your PageRank will drop to zero, and all of your inbound links will no longer work. That can’t be good!

Additionally, if all of the page names in the search engines index cease to exist, then anyone that ever clicks on one of your Serps would be taken to a 404 error. That’s bad!

Sometimes there’s a lot of legitimate reason to want to change, usually because they were set up in correctly in the first place. The proper way to make change would be to implement real one redirects for every single URL that’s changing. This can be quite the daunting task.

Luckily there is a plug-in available to make this process painless. It’s called Dean’s Permalinks Migration, and here’s a three-minute video to show you how it works…