During the “Keynote Coffee Chat with Matt Cutts, Matt told everyone what he thought of WordPress, and what many savvy internet marketers already know…

“If you do everything on WordPress, you’re pretty much covered for SEO.”

That’s exactly what he said, (I wrote it down) and I could barely believe my ears.  I mean, yeah, WordPress is pretty much magic when properly configured, but to have Matt Cutts from Google give it his stamp of approval at a conference presentation was pretty amazing to hear, especially since Google owns Blogger.

Changing the permalinks structure on an existing WordPress blog can be dangerous if you don’t know what you’re doing.

Once you have an established URL structure, a change can cause you to not only lose search engine visibility, but all of your PageRank will drop to zero, and all of your inbound links will no longer work. That can’t be good!

Additionally, if all of the page names in the search engines index cease to exist, then anyone that ever clicks on one of your Serps would be taken to a 404 error. That’s bad!

I’ve now redone the home page of the site, and added the final shoppingcart item,  which is a simple Wordpress theme match without a content importation.  In my rush to get the site live, I completely left that out, but now the shopping page is complete.

As a quick lesson in SEO, I’ll point out that on the homepage I’ve added text links to the purchase page,  using different anchor text five times.

Because I don’t have a lot of content on this site yet, I’ve chosen to place four primary search phrases there, made them bold, and then linked all four to my shopping cart page.